Increasing vegetable consumption
Together with our partners, we want to actively contribute to the world’s food supply and stimulate vegetable consumption by laying the foundations for healthy and appealing vegetables.
Love My Salad
Love My Salad is a social initiative of Rijk Zwaan coordinated by its employees together with growers, chefs, bloggers, health and nutrition experts from around the world.
Our ambition is to help increase vegetable consumption.
Why it’s important for Rijk Zwaan
Rijk Zwaan and our partners are connected by common goals to promote the intrinsic value of vegetables. Through Love My Salad, we help increase demand for fresh, healthy and tasty vegetables. This aligns with our mission of sharing a healthy future.
Get involved
We have a vibrant online community with over 250,000 followers on our social channels. Meet our contributors, try our recipes, discover new ideas and explore our Salapedia.
Share the fun, joy and vitality of salads and vegetables at www.lovemysalad.com.
A colourful life
We develop innovative, bright, vegetable varieties to bring more colour to supermarket shelves and the fresh produce category. We work with our partners to entice consumers with a colourful palette of bright, healthy, and inspiring vegetables. Explore our Colourful products, for a colourful life. Snacking vegetables
Fresh, bite-sized and super tasty. We create vegetable varieties that are convenient and healthy to eat on the go. Meeting consumer demand for nutritious options, we offer a diverse range of snacking vegetables - innovating and improving our product range by adding new colours, shapes and flavours. Our breeders create new varieties with more resistances and versatile growing methods so the entire supply chain can take advantage of the snack vegetable movement.
Health and nutrition
Together with our partners, we want to actively contribute to the world’s food supply and stimulate vegetable consumption by laying foundations for healthy and appealing vegetables. We aim to share a healthy future by introducing new and improved vegetables: bright, healthy, and accessible food to inspire consumers.
Partners for a healthier future
United by the desire to increase vegetable consumption, in partnership with our customers, government organisations and not-for-profits, we are creating a brighter and more sustainable future. Read more about the colourful projects currently underway with our partners.
Sponsoring MiniRoos
SHIFT Young growers
