Increasing vegetable consumption

Together with our partners, we want to actively contribute to the world’s food supply and stimulate vegetable consumption by laying the foundations for healthy and appealing vegetables.

Love My Salad 

Love My Salad is a social initiative of Rijk Zwaan coordinated by its employees together with growers, chefs, bloggers, health and nutrition experts from around the world.

Our ambition is to help increase vegetable consumption.

Why it’s important for Rijk Zwaan

Rijk Zwaan and our partners are connected by common goals to promote the intrinsic value of vegetables. Through Love My Salad, we help increase demand for fresh, healthy and tasty vegetables. This aligns with our mission of sharing a healthy future.

Get involved

We have a vibrant online community with over 250,000 followers on our social channels. Meet our contributors, try our recipes, discover new ideas and explore our Salapedia.

Share the fun, joy and vitality of salads and vegetables at

Recipe sweet pepper
Find your inspriration for healthy recipes to increase your vegetable consumption.
Tips, tricks and interesting facts about your favourite vegetables.
Love my Salad ambassadors
About Love my Salad
Meet the Love my Salad ambassadors. Do you share our ambition?


A colourful life

We develop innovative, bright, vegetable varieties to bring more colour to supermarket shelves and the fresh produce category. We work with our partners to entice consumers with a colourful palette of bright, healthy, and inspiring vegetables. Explore our Colourful products, for a colourful life.

Snacking vegetables

Fresh, bite-sized and super tasty. We create vegetable varieties that are convenient and healthy to eat on the go. Meeting consumer demand for nutritious options, we offer a diverse range of snacking vegetables - innovating and improving our product range by adding new colours, shapes and flavours. Our breeders create new varieties with more resistances and versatile growing methods so the entire supply chain can take advantage of the snack vegetable movement.

snack cucumbers
Snack cucumbers
Baby cucumbers are a healthy, energising snack for your lunchbox.
snack tomatoes
Snack tomatoes
Tasty, little tomatoes. An explosion of sweetness just with one bite.
Snack pepper
Snack capsicums
Deliciously sweet capsicums to devour in a couple of crunchy bites.

Health and nutrition

Together with our partners, we want to actively contribute to the world’s food supply and stimulate vegetable consumption by laying foundations for healthy and appealing vegetables. We aim to share a healthy future by introducing new and improved vegetables: bright, healthy, and accessible food to inspire consumers.

Tomato mix
Benefits of tomatoes
How much do you really know about the nutritional benefits of tomatoes?
 Culinary nutrition course
Culinary Nutrition
Find out how vegetables support health and nutrition through a specialised short course.
Girls with snack tomatoes
Healthy Qukes Qredentials
Working with our partners to get healthy veg to Australia's kids.

Partners for a healthier future

United by the desire to increase vegetable consumption, in partnership with our customers, government organisations and not-for-profits, we are creating a brighter and more sustainable future. Read more about the colourful projects currently underway with our partners.

Snack cucumbers
Sponsoring MiniRoos
Helping Perfection fresh & MiniRoos deliver the freshest half-time snack.
Young plants
SHIFT Young growers
Enabling young people to develop a love for growing fresh food, and, eating it!
Snack tomato grower
Health Futures Australia
Fresh, nutritious food is critical in building a happy and healthy human and local economy.